Couple and baby in matching ghost pajamas for Halloween.

Family Matching Holiday Pajama Roundup

Let’s talk family matching holiday pajamas. Since becoming a mom a year ago, I’ve become very invested in family matching holiday pajamas. Yes, they’re silly. But they’re so much fun! And unlike other holiday themed clothing, you can wear them year round because they’re usually not leaving the house. The trouble is, there are somehow simultaneously too many and too few options available. Worry not, though. I’ve scoured the internet and am sharing my favorite options with you, along with some tips and tricks.

My number one family matching pajama hack

Before we jump into specific retailers, I want to share my favorite festive pajama hack with you. It’s really very simple: plan ahead.

There are two ways you can do this. The first is to jump on those jammies as soon as they hit the shelves. I had a lot of trouble finding Christmas and Hanukkah pajamas last year because I started looking too late. I couldn’t find a single legitimate retailer that had all of our sizes in stock. And there are only three of us, so if you have a bigger family, buying early will be extra important. Ultimately, I ended up buying snow leopard print fleece onesies from Old Navy for myself and for Sunday. I couldn’t find anything in my husband’s size. While very cute, they weren’t exactly what I was going for so I made sure to get my ducks in a row early after that.

The other option is to buy even earlier. And by that I mean purchasing pajamas for next year just after a holiday has passed. The great thing about doing this is that you can cash in on some incredible sales. I’m a sucker for a sale, so this is very exciting to me. The one drawback is that the shelves will be thoroughly picked through. So while it’s possible that you’ll get lucky and find all the sizes you need, it’s not at all guaranteed. But the way I see it there’s no harm in trying!

A word on Amazon and Etsy

So here’s the thing. You can totally find family matching pajamas on both Amazon and Etsy. But random sellers on those sites can be a real crapshoot so I prefer to shop elsewhere. If you have a trusted seller on either website, that’s one thing. But I’m not trying to parse through tons of listings for suspiciously identical items, only to have them arrive looking and feeling way worse than expected. That isn’t to say that you can’t find good options on those websites. I just prefer to stick to retailers that I trust a bit more.

Try this if you’re a small adult

Ok, one last thing. If you’re a teeny tiny human like I am (I’m 5’0″) , make sure to pay close attention to the sizing chart when shopping for family matching items. You may be able to save a pretty penny by buying yourself something kid sized!

Now that I’ve gotten these notes out of the way, let’s talk brands (in no particular order).


If you have small child, you’re probably familiar with Carter’s. Their clothing is cheap, cute, and pretty good quality. A solid option for little ones. What you might not have realized, however, is that they carry adult sized holiday pajamas! We grabbed a set of matching Halloween pajamas there this year. They had a few different options, but we opted for ghosts. What I loved about these is that in addition to looking nice, they were reasonably priced.


What I love about Primary is that their clothing is sustainably made. Of course, buying secondhand or not buying at all is the most sustainable option, but kids grow fast. They can also be pretty messy, so while I’m usually fine with buying myself secondhand clothing, I find it easier to buy new when it’s for Sunday.

Primary’s designs are classic and minimal. They have a lot of solid colors, along with stripes. So if you’re buying Christmas pajamas and want something classic, they’ve got you covered with red and white stripes. They do also carry other holiday designs, though! Last year we bought Valentine’s Day pajamas from Primary. They were navy blue and featured a rainbow heart pattern. In terms of price, they’re not cheap, but also not exorbitant.

Old Navy

Old Navy is a great option for any and all kids clothing. It’s really well priced, and they’re almost never not having a sale. While I don’t always love the fit of their clothes, they have some really fun holiday designs. And unsurprisingly they’ve got tons of family matching pajamas. I would probably recommend sizing up for adult items, as I’ve noticed that the arms can be on the shorter side. In my experience, kids items have been more true to size. Of course, when in doubt you can always try items on or return if you’re buying online.

Hanna Andersson

Hanna Andersson is one of my favorite brands for kids clothing! Their stuff is super cute, and feels really well made. Unfortunately, it can be a little pricey. Thankfully, they have a lot of sales.

This is honestly one of the better known sources for matching pajamas, so I’d definitely recommend buying early if you go this route, because they disappear quickly.


You had to know Target would be on this list. While I haven’t bought matching family pajamas from here, I’ve bought tons of Target clothing over the years. Like any store this massive, it can be hit or miss. But I would say it’s definitely worth checking out. They just have so much to offer, and it’s usually very well priced.

Burt’s Bees

So I’m sure you know Burt’s Bees for their beauty products, but did you know that they also make clothing? They primarily sell baby and toddler pajamas, but they’ve got a decent amount of family matching pajamas as well. I haven’t tried the adult versions of their pajamas, but Sunday has a few of their onesies and I think they’re great! They do run a little big in my opinion, but they’re super soft organic cotton and they have some very cute designs. I’m currently eyeing a couple of their winter patterns.

Thanks for reading!

I hope you found this post helpful. Best of luck on your quest for cute matching pajamas. For more frequent updates, make sure to follow me on Instagram. And if you have any hot pajama tips that I missed, let me know in the comments!

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